About Me

Ask better questions.

Uncover the truths in stories
no one else hears.

Create moments that connect, deliver results, and build beyond the brand.

I’ve spent more than two decades as a marketing leader and creative director, leading global brand marketing, integrated campaigns, digital strategy, social content, and in-house creative teams across agencies, corporations, nonprofits, and B2B and B2C SaaS startups.

What I’ve learned is simple. Great creative is not just clever. It is honest. It starts by asking the right questions, the ones that uncover what people truly believe. That insight becomes the north star for everything I create. I pair it with research, data, real conversation, and a sharp creative eye to build stories that resonate and campaigns that deliver. I have launched marketing functions on my own, built creative teams from scratch, and shipped high-impact work without a budget or a playbook.

How I’m different

  • Creative Direction plus Strategy. I connect brand to action through ideas that are both imaginative and grounded in data.

  • Depth over noise. I help tell stories that create real connection because it is informed by an audience’s authentic truth, not trend.

  • Resourceful thinking. Working in startups has allowed me to understand how to produce work with no budget or big budget.

  • Full execution. I do not just direct the idea. I research, write, design, project manage, test, produce, launch, analyze, and optimize.