I’ve spent more than two decades as a marketing leader and creative director, leading global brand marketing, integrated campaigns, digital strategy, social content, and in-house creative teams across agencies, corporations, nonprofits, and B2B and B2C SaaS startups.
What I’ve learned is simple. Great creative is not just clever. It is honest. It starts by asking the right questions, the ones that uncover what people truly believe. That insight becomes the north star for everything I create. I pair it with research, data, real conversation, and a sharp creative eye to build stories that resonate and campaigns that deliver. I have launched marketing functions on my own, built creative teams from scratch, and shipped high-impact work without a budget or a playbook.
Biography
How I’m different
I don’t just design the ad. I find the insight, shape the strategy, tell the story, and understand where it fits within the bigger picture.
I connect the dots because I’ve spent my career working across them.
Strategy informs my idea. The idea informs the story. The story informs the design. And the design works as part of a larger system built to move people from attention to action.
That continuity matters. Because the wrong question can lead to the wrong insight. The wrong insight can lead to the wrong story. And even beautiful work can fall flat when it’s solving the wrong problem.
I find the truth. Build the idea around it. And carry it all the way through. So your brand can create moments that connect, deliver results, and build beyond the brand.
What former teammates have to say
“Eric epitomizes calmness and grace under pressure, and what it means to have a positive attitude. He is remarkably comfortable in new and unfamiliar circumstances or ambiguous situations, capable of finding solutions and forging relationships with minimal oversight or direction. And he is one of the most thorough researchers I have encountered. Well regarded by clients and coworkers alike, he is truly the kind of person who improves everyone's work lives through his contributions.”
Dave Thibodeau, Principal
David Thibodeau & Associates