360 Marketing Campaign Strategy, Creative & Execution
One campaign. One idea. Every touchpoint working together.
I develop and execute integrated 360 marketing campaigns that connect strategy,
messaging, creative, content, and channels around one clear idea. From defining the audience and communications strategy to developing the campaign concept, designing the creative, producing the content, launching the work, and measuring what happens next, I can lead the entire process or plug into your team where you need additional support.
Who this is for
Lean marketing teams: When the strategy, campaign brief, creative, copy, and launch somehow all land on your desk, I can step in and help carry the work from idea through execution.
Startups and growing companies: For organizations that need senior marketing and creative thinking without building an entire internal team or hiring multiple agencies.
Marketing teams without in house creative support: I can work alongside your existing team, agency, PR firm, media partner, or other collaborators to turn strategy into work people actually see.
Nonprofits and mission driven organization:
For organizations that need to make limited resources work harder without sacrificing the quality of the idea or creative.
My approach
Start with the reason.
Before choosing channels or designing assets, I get clear on what we're trying to change, who we're trying to reach, and why they should care.
Find the idea.
A 360 campaign shouldn't be a collection of matching assets. It should be one strong idea capable of showing up differently everywhere.
Build the system.
From social and email to advertising, video, web, events, and print, I translate the campaign into the right experience for each channel.
Launch. Learn. Improve.
Once the work is live, performance gives us something valuable: evidence. I use it to identify what's working, what isn't, and where the campaign can get better.
How I can help
• Marketing and campaign strategy
• Audience strategy
• Communications planning
• Channel planning
• Campaign concepts and ideation
• Creative development & art direction
• Campaign messaging and copywriting
• Digital and print design
• Social media content
• Email campaigns
• Advertising creative
• Video and content production
• Campaign launches
• Analytics and reporting
• Campaign optimization
Select Work Samples
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Visual Effects Society (VES) Mental Health Awareness Month
Led the development of a month-long Mental Health Awareness campaign for the Visual Effects Society, spanning targeted brochures and multi-platform social content.
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Sirona Medical Global Launch
On November 13, 2023 Sirona Medical introduced radiology to its first entirely new tech stack in over a decade—radiology’s first cloud-native, unified radiology workflow. The multi-phase campaign comprised of a pre-launch buzz building, a one hour launch event live streamed from Sirona’s website, and capped off with Sirona’s presence at radiology’s premier global conference, RSNA23.
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Change Machine's "Tax Truths" Campaign
Developed brand guidelines (logo, colors, fonts, imagery, illustrations, iconography), social media, video, and collateral for Change Machine’s “Tax Truths” campaign.
FAQs
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A 360 marketing campaign is an integrated campaign that connects multiple marketing channels around a common strategy, audience, message, and creative idea. Depending on the campaign, that can include advertising, social media, email, video, websites, events, PR, print, and other customer touchpoints.
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Yes. I can support a campaign from initial strategy and ideation through design, copywriting, production, launch, measurement, and optimization.
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Absolutely. I can lead the work or collaborate with internal marketing teams, agencies, PR firms, media partners, developers, and other creative specialists.
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Yes. I remain the primary creative and strategic point of contact while bringing trusted freelance specialists into the project when additional capabilities or production capacity are needed.
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You don't have to choose between someone who thinks strategically and someone who can actually make the work.
My background spans marketing strategy, branding, design, copywriting, social media, video, websites, advertising, and content. That means fewer handoffs between the person developing the idea and the people responsible for bringing it to life.
And when a campaign requires more production capacity, I can bring in trusted specialists including video editors, motion and animation artists, sound professionals, SEO experts, and content writers while remaining your primary point of contact.