VES Mental Health Awareness Month Campaign

Led the development of a month-long Mental Health Awareness campaign for the Visual Effects Society, spanning targeted brochures and multi-platform social content. In response to widespread industry layoffs and studio closures, I intentionally moved away from “doom and gloom” messaging—instead spotlighting under-told stories, actionable tools, and moments of resilience to reignite hope and spark engagement across our global community.

Social Media Polls and Carousels

An advertisement for wellness checks by the Visual Effects Society (VES) featuring a social media polling question about taking lunch breaks from work. The image shows a woman working at her desk with framed artwork on the wall, and a smartphone interface with options to vote on when was the last time she took a lunch break.
Social media poll asking about how many hours someone worked without logging, with emoji voting options from 0 to 10 or more, and a calendar showing hours worked each day of the week, in a city skyline background, promoting mental health awareness.
A graphic with a large boulder between two cliffs, with text overlay reading 'Feeling Stuck? 7 Ways to Rethink a Creative Plateau' and a hashtag '#MentalHealthAwarenessMonth', promoting mental health awareness.
A motivational quote on a brown and gold background that reads, "How creatives stay positive when things feel heavy," with a yellow hand icon pointing upward.

Highlighting Articles on Social Media

A person with dark curly hair, wearing a light-colored striped shirt, leaning forward with their head down on a table, surrounded by crumpled paper, with the top part of the image showing a black background with text about overcoming the victim mindset and mental health awareness.
A man with a beard and black beanie looking up, standing outdoors near a wooden structure with mountains in the background, promoting mental health awareness.
A grey shoe with mini cars under it, symbolizing support and resilience, with text about building resilience and mental health awareness.
A man with a beard and checked shirt sitting at a table, holding a phone to his ear, with a laptop in front of him near a window, signifying mental health awareness.

Social Media Videos

Email Campaign with Weekly Brochure (Click on each to view)

A wooden mannequin pushing a crumpled orange paper ball uphill on a chalk drawn graph line, symbolizing mental health struggles and progress.
Illustration for Mental Health Awareness Month featuring a large brain with gymnasts and performers around and on it, with a central figure riding a bicycle on top of the brain, symbolizing mental fitness.
Colorful painting of two hands, one holding a light bulb and the other reaching toward it, representing ideas and hope.
Poster with the text 'Mental Health Awareness Month' and 'For the Ones Figuring It Out As They Go' above a vintage illustration of a wooden airplane in flight.