Social Media Strategy, Content Design & Management

Give people something worth following.

I help brands build social media around more than filling a content calendar. From strategy and content planning to design, copywriting, campaigns, paid social, influencer programs, and community building, I develop social media systems designed to create a recognizable presence and give audiences a reason to pay attention, participate, and come back.

Who this is for

  • Lean marketing teams: When the strategy, campaign brief, creative, copy, and launch somehow all land on your desk, I can step in and help carry the work from idea through execution.

  • Startups and growing companies: For organizations that need senior marketing and creative thinking without building an entire internal team or hiring multiple agencies.

  • Marketing teams without in house creative support: I can work alongside your existing team, agency, PR firm, media partner, or other collaborators to turn strategy into work people actually see.

  • Nonprofits and mission driven organization:
    For organizations that need to make limited resources work harder without sacrificing the quality of the idea or creative.

My approach

Start with why anyone should follow.
Before building a calendar, I determine what the brand can consistently contribute that's useful, interesting, entertaining, or worth talking about.

Create recognizable ideas.
Strong social content doesn't just look consistent. It develops formats, series, stories, and ideas audiences begin to recognize.

Design for participation.
Social media works best when brands stop treating audiences like viewers and start giving them reasons to respond, share, contribute, and participate.

Learn from the audience.
Performance tells us what people are choosing to spend their attention on. That information should shape what comes next.

How I can help

• Social media strategy
• Audience and channel strategy
• Content strategy
• Content planning and calendars
• Profile design
• Social media templates
• Organic social content
• Social copywriting
• Paid social creative
• Social campaigns
• Community building
• Influencer strategy
• Video and reels
• Analytics and optimization

FAQs

  • Yes. Engagements can range from strategy and campaign development to ongoing content planning, design, copywriting, and management.

  • Yes. I develop creative for both organic social media and paid social advertising.

  • Yes. Video and Reels can be incorporated into an ongoing content strategy or produced as individual campaigns.

  • Yes. I can develop recurring content formats, campaigns, influencer initiatives, and participation strategies specifically designed around community building.

  • Yes, I use Instagram and Facebook stories to amplify content and to build community around engaging content that allows the viewer to feel seen.

  • My expertise and experience spans:

    • LinkedIn

    • Facebook

    • Instagram

    • X

    • YouTube

    • TikTok

    • Substack

    • Reddit

  • Yes, once I post, I monitor for engagement and reply in a timely manner. Before that happens, I work with teams to scenario plan around likely comments, so I can address them using language we’ve aligned around.

  • Yes, past experience includes:

    • Documenting your business’s conference presence or marquee event

    • Coverage during virtual events

    • Live tweets

    • Social coverage over a defined period of time (eg. Awards season when I worked in entertainment)

  • Yes, I have experience managing social media through:

    • Sprout Social

    • Hubspot

    • MailChimp (social media extension)

    • Hootsuite

  • Yes. I have hands-on experience with influencer marketing and partnership development, including identifying and researching relevant influencers, conducting outreach for potential partnerships and brand collaborations, and developing influencer engagement strategies aligned with broader marketing and social media goals. I’ve also used social media relationship building to connect with journalists, media outlets, and industry voices, helping secure earned media and promotional opportunities.

    • Adobe Creative Suite

    • Canva

    • Capcut

    • Captions

    • ChatGPT and Claude (for research and proofreading)

    • InShot

    • iPhone

    • FUJIFILM X-M5

    • Google Photos

    • Gemini

    • Giphy

    • Mention

    • Midjourney

    • Premiumbeat

    • Rev.com

    • Rode Microphones

    • Screen Studio

    • Loom

    • VEED

Select Work Samples

  • Shale Review

    Shale Review

    Introducing Shale, a better way to review.

    View the work
  • Nana Miyoshi, Carnegie Debut

    Nana Miyoshi, Carnegie Debut

    Social media reels highlighting Nana MIyoshi’s preparation for her Carnegie Hall recital debut.

    View the work
  • VES Awards

    VES Awards Highlights

    Highlighting presenters, winners, and attendees at the VES Awards

    View the work
  • A promotional image for a video episode titled 'The VFX Script with MotusVFX,' featuring three people sitting in front of a wooden panel and green plants. The image includes a QR code and text about Kurt MacLachlan, Kim Davidson, and Nancy Ward discussing the visual effects industry.

    VES on the VFX Script Podcast

    Promotional reels of leadership’s appearance on the VFX Script Podcast

    Click Here
  • A man in a suit receiving a framed award at the VES Hall of Fame event, standing beside a robot with a humanoid appearance and a glowing emblem on its chest, in a dimly lit room with a screen displaying the words 'Director Eiji Tsuburaya'.

    VES Honors Tsuburaya

    Reel highlighting the special presentation to Tsuburaya during the 2025 VES Honors Celebration

    Click Here
  • VES New Member Drive

    VES New Member Drive

    Reel promoting new member drive for the VIsual Effects Society.

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Featured Case Study