Advertising Strategy, Creative & Design
Getting seen is one thing. Giving people a reason to care is another.
I develop advertising concepts and creative across digital, paid social, print, television, and radio, connecting strategy, message, media, and design around an idea built to get attention and inspire action. Whether you need a single ad, a paid social campaign, or creative that works across multiple media channels, I can support the process from concept through production, launch, and optimization.
Who this is for
I work with startups, established brands, nonprofits, and lean marketing teams that need advertising expertise without assembling a different partner for strategy, copy, design, and production.
I can also work alongside an existing media agency or marketing team to focus specifically on developing the idea and creative.
My approach
Earn the attention.
People don't owe an ad their time. The idea has to earn it.
Make the message matter
Before worrying about dimensions, placements, or formats, I determine what we need the audience to understand, feel, or do.
Design for the medium
A paid social ad shouldn't simply be a print ad made smaller. Each channel gets creative designed around how people actually experience it.
Learn from what performs
For digital advertising, performance can inform the next creative decision, allowing us to test, learn, and continuously improve the work.
How I can help
• Advertising strategy
• Campaign concepts
• Media planning and buying
• Digital advertising
• Display advertising
• Paid social advertising
• Print advertising
• TV advertising and commercials
• Radio advertising
• Advertising copywriting
• Art direction and design
• Video and content production
• Campaign optimization
Select Work Samples
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Shelest Piano Duo Carnegie Hall Promotional Campaign
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Visual Effects Society (VES) Awards Season Print and Digital Ads
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Nana Miyoshi, Piano, Carnegie Hall Debut Outdoor and Paid Social Video Ads
FAQs
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Yes. I develop advertising creative for paid social, digital and display advertising, print, television, video, and radio.
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Yes. Media planning and buying can be incorporated into the engagement depending on the channels and campaign requirements.
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Yes. Campaigns can include creative variations for testing different messages, imagery, formats, audiences, or calls to action.
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Absolutely. I can focus on strategy and creative while collaborating with your existing media buying or advertising partners.