Make what makes you different visible.

A brand identity is more than a logo. It's the visual language that helps people recognize you, understand you, and remember you. I develop visual identity systems for new brands, brand refreshes, and complete rebrands, translating your positioning and personality into a cohesive look and feel that can extend across everything from your website and social media to presentations, advertising, video, and marketing materials.

Brand Identity Design, Brand Refreshes & Rebranding

Brand Identity Services

  • New Brand Launches: Build the visual identity and creative system a new organization, product, or service needs to enter the world with confidence.

  • Brand Refreshes: Evolve an existing identity without throwing away the recognition and equity you've already built.

  • Complete Rebrands: Rethink the identity when your organization has changed but the brand hasn't changed with it.

My approach

Understand before designing.
I start with the business, audience, competition, positioning, and personality before opening up the design toolbox.

Explore.
Different visual directions allow us to see what the brand could become before committing to a single answer.

Build a system.
The goal isn't simply to create a beautiful logo. It's to build a visual language capable of working everywhere your brand needs to show up.

Make it usable.
Guidelines and templates give your team the tools to maintain the brand long after the initial project is finished.

How I can help

• Brand identity strategy
• Visual concept exploration
• Logo design and refinement
• Color palettes
• Typography
• Photography and imagery direction
• Graphic systems
• Brand look and feel
• Brand guidelines and style guides
• Social media templates
• Presentation templates
• Marketing templates
• Brand launch creative

Select Work Samples

FAQs

  • Depending on the project, a brand identity can include logo design, typography, color, imagery, graphic elements, templates, brand guidelines, and examples showing how the identity comes to life.

  • A refresh evolves an existing identity while retaining recognizable elements. A rebrand typically involves a more fundamental reconsideration of how the organization presents itself.

  • Yes. I can develop practical brand guidelines or more comprehensive visual identity systems depending on what your team needs.

  • Yes. I can extend the identity into websites, social media, presentations, advertising, video, email, and other launch materials.